The Real Story Behind Twisted Duo
Spoiler alert: it involves a lot of trial, error, and slightly obsessive ingredient research!
About Us
Singapore's Award-Winning Natural Deodorant and Essential Oils Rollers
Discover the deeper meaning behind Twisted Duo's name and mission. Founded by Salinah, we celebrate life's dualism and encourage authentic self-care. Love Your Journey with natural wellness that works.
We exist to help you solve your stinky issues.
We create clean, solution-driven natural deodorant and aromatherapy roller blends that are plant-based, safe for sensitive skin and always cruelty free.
Our deodorant formulas are gentle but tough enough to get you through the day without having to worry about midday 'whiffs'.
Meet our Founder
Hello & welcome! I'm Salinah....
....a devoted mom to one, “mommy” to thirteen, and a proud hands-on entrepreneur with a passion for handmade creations and natural products. I am fascinated by the wonders of nature, obsessed with all things that smell good and personally I think my sense of smell is bigger than the other senses! (Anyone shares this too?)
Growing up in a big, creative family surrounded by DIY projects, I developed a deep love for self-care and crafting. I ran my previous brand, Simply for Love, making premium felt flowers, conducting craft workshops, mall props, craft kits and organising craft fairs for the local Etsy sellers in Singapore since 2015 (Team Captain for Etsy Craftivist SG). Hand-crafting was in my blood.
My journey with Twisted Duo began with a bump—literally. After a surgery in 2018 to remove a lump near my underarm, I struggled to find a deodorant that didn’t irritate my sensitive skin. That challenge led me to create my own natural formula, and what started as a personal solution quickly grew into a brand I love.
Every jar of Twisted Duo is handmade with carefully sourced ingredients, designed to be safe, effective, and gentle on even the most sensitive skin. What drives me every day is knowing our products help boost confidence and make people feel good in their own skin.
We believe self-care should feel good, smell good, and do good. That’s why every jar of Twisted Duo is made with clean, safe ingredients that are kind to your skin and the planet.
Why 'Twisted Duo'
The Real Story Behind Our Name
The story behind Twisted Duo goes much deeper than you might expect. What started as 'Twisted Dua'—where 'Dua' means 'two' in Malay—isn't just a catchy name. It's our entire philosophy wrapped up in two powerful words.
You see, life is beautifully twisted, isn't it? We're all living this incredible dualism every single day—strong yet vulnerable, confident yet uncertain, put-together yet perfectly imperfect. And that's exactly what we celebrate here.
Our brand name is a testament to the intricate tapestry of human existence. Just as life intertwines light and shadow, each of us possesses this layered complexity—often concealing unique facets of ourselves that make us beautifully human.
Think about it: You're the parent who meal-preps on Sundays but orders takeout on Tuesdays. The professional who nails presentations but feels anxious about small talk. The wellness enthusiast who loves green smoothies AND chocolate cake. You're not contradictory—you're complete.
That's the 'twisted-ness' we celebrate—life's gorgeous, messy, perfectly imperfect reality.""
What We Stand For
Natural & Effective
Our commitment to crafting exceptional products starts with nature itself. We meticulously select and blend natural ingredients to create deodorants that not only keep you fresh but also nurture your skin. No harsh chemicals, no compromises – just the pure goodness that nature provides.
Natural doesn't mean wimpy. Our products work as hard as you do - through 14-hour days, HIIT classes, and Singapore's legendary humidity.
Love your Journey
"Love your Journey" is not just a slogan; it's a philosophy that runs through the heart of everything we do. We encourage you to embrace every step of your unique journey, to find joy & gratitude in the twists, and to love the person you are becoming.
Our deodorants and essential oil rollers are here to accompany you on this adventure, offering freshness and confidence as you navigate life's beautiful path.
Self-Care for Body and Mind
Beyond mere hygiene, our deodorants and essential oil rollers embody the essence of self-care. We believe that taking care of your body is a holistic experience that extends to the mind.
The scent blends are thoughtfully crafted to not just neutralise odours but to uplift your spirits, creating a moment of self-indulgence in your daily routine.
Our Journey Through Time
The Beginning
Our journey started with just one signature scent which is now known as 'Calm the Funk Down' - the bestseller.
2020
First Milestone
Our first major breakthrough amidst the Covid19 stresses.
2021
Busiest year since we launched
In between participating and organising popups, we were also fulfilling wholesale orders for Malaysia. 2022 ended with the Singapore SME 500 award which made it all worth while.
2022
Launch of essential oil roller blends
'I have been using them since 2014 and thought, 'why not share them as well'.
2023
our 5th award!
Every year we are anxious and excited and always humbled for this honour.
2024
Twisted Dua to Twisted Duo
Small changes in packaging, logo and name but same natural goodness.
2025
Everything we create is tested by real families (starting with our own). Safe for sensitive skin, gentle enough for teenagers, trusted by parents who read every label twice.
Ready to ditch the chemicals
and join thousands of families who've made the switch to natural wellness that actually works?
